bike
store
Mandate /
Problem Statement
Dark Table offers a one-of-a-kind dining experience where guests enjoy their meals in complete darkness, heightening their other senses. The goal of the redesign was to create a logo that subtly captures the essence of darkness and perception while maintaining an elegant and modern identity.
#A71E1E
255,255,255
0,0,0,0
#FB513A
207,207,207
0,0,0,19
#686D7B
104,109,123
15,11,0,52
#1E1F23
27,27,27
0,0,0,89
#FFFFFF
27,27,27
0,0,0,89
The color palette is based on the moon’s natural gradient, transitioning from its luminous highlights to its deepest shadows. Soft whites and muted grays evoke subtle illumination, while rich charcoal and deep black tones represent mystery and depth. This balance between light and darkness not only reinforces the sensory experience of dining at Dark Table but also creates a refined, modern aesthetic that enhances brand storytelling.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890.,:;?!
Genos Bold 700 / Regular 400
