Dark Table Restaurant
Mandate /
Problem Statement
Dark Table offers a one-of-a-kind dining experience where guests enjoy their meals in complete darkness, heightening their other senses. The goal of the redesign was to create a logo that subtly captures the essence of darkness and perception while maintaining an elegant and modern identity.
Solution
The new logo takes inspiration from the moon and its phases, symbolizing different levels of visibility and perception—an analogy to how guests experience dining without sight.
The varying shapes evoke the journey of adaptation, from full visibility to complete darkness, reflecting the immersive nature of Dark Table’s concept. The minimal and sophisticated design maintains a timeless look while enhancing brand recognition and storytelling.
#FFFFFF
255,255,255
0,0,0,0
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207,207,207
0,0,0,19
#686D7B
104,109,123
15,11,0,52
#1B1B1B
27,27,27
0,0,0,89
The color palette is based on the moon’s natural gradient, transitioning from its luminous highlights to its deepest shadows. Soft whites and muted grays evoke subtle illumination, while rich charcoal and deep black tones represent mystery and depth. This balance between light and darkness not only reinforces the sensory experience of dining at Dark Table but also creates a refined, modern aesthetic that enhances brand storytelling.
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Gill Sans family
