LIQUID
NUTRITION
Mandate /
Problem Statement
The goal of this project was to redesign the logo and visual identity for Liquid Nutrition, a company specializing in healthy smoothies made from fruits and vegetables. The existing brand lacked the vibrant and fresh appeal that the product offers. The new identity needed to be more dynamic, modern, and immediately reflective of what the brand stands for—health, vitality, and flavor. It also had to be versatile enough to work across packaging, digital platforms, and signage while staying true to the brand’s natural, energetic essence.
Solution
The redesigned logo is built around a stylized monogram combining the letters L and N, shaped to subtly outline a smoothie cup. This form creates an immediate association with the product without relying on literal imagery. The logo sits inside a circular green shape, reinforcing ideas of wholeness, health, and nature. The text “Liquid” and “Nutrition” flanks the logo on either side in clean black lettering, providing balance and clarity.
To bring the brand’s core—fresh fruits and vegetables—to life visually, bold splashes of color and organic shapes were integrated throughout the identity. These elements reflect the dynamic textures and vibrant energy of real ingredients, giving the visuals a playful and fresh tone while staying grounded in wellness and vitality.
LEAFY GREEN
#8eb757
142, 183, 87
23, 0, 52, 28
JUICY PINK
#f59fb6
245, 159, 182
0,35,26,4
MANGO-YELLOW
#f3cb4d
243, 203, 77
0,16,68,5
DEEP PLUM
#402d70
64, 45, 11
43,60,0,56
The main color, a soft leafy green, evokes health, freshness, and the plant-based nature of the product. It forms the base of the logo and ties directly to the brand’s natural roots. Complementary colors—such as a juicy pink, a deep plum, and a bright mango-yellow—were selected to reflect a wide range of fruits and smoothie flavors. These bold tones, along with their tints, are used to create fluid, abstract illustrations and splashes throughout the identity, bringing the feeling of blended ingredients to life. The black text contrasts cleanly with the bright palette, ensuring legibility and grounding the identity with a modern edge.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890.,:;?!
Gill Sans family
