NOTEBOOK
DESIGN FOR A CAUSE
Mandate /
Problem Statement
The objective was to design a promotional item that would be sold as part of a fundraising initiative for Ukraine. The item had to be meaningful, visually compelling, and respectful of Ukrainian culture, with a concept that could resonate emotionally with an international audience and help drive donations.
Solution
To respond to the brief, I designed a notebook inspired by the vinok—a traditional Ukrainian flower crown that represents strength, resilience, and national pride. This powerful cultural symbol became the central visual element of the cover. The illustration is paired with flowing ribbon shapes that form the word “kind,” while the words “love &” rest just above, inviting the viewer to read the full message: “Love & Kind.” This poetic phrase captures the spirit of unity and compassion that defines the campaign. The notebook blends emotional storytelling with thoughtful design, aiming to offer not just a product, but a message of solidarity.
#19436C
104,104,172
40,40,0,33
#3D84C5
214,80,121
0,63,43,16
#F58B70
234,194,113
0,17,52,8
#FFE499
132,160,172
23,7,0,33
#FFF3CD
234,67,94
0,71,60,8
The colors chosen for this design are deeply symbolic and emotionally driven. Shades of blue represent clarity, stability, and a tribute to the Ukrainian identity. Warm coral tones bring a sense of humanity and emotional warmth, while soft yellows evoke hope, light, and optimism. Together, these hues strike a balance between resilience and compassion. The palette enhances the storytelling of the design—bright enough to catch the eye, but soft and meaningful enough to carry an emotional message. It helps create a product that feels both joyful and sincere, much like the spirit of the cause behind it.
